Content style guide

Great content takes work. The good news is that anyone can do it.

Content principles

These 7 principles contain strategies and tips to help you write excellent content.

• Focus on user needs and services
• Meet your audience where they are
• Build in accessibility from the start
• Be concise
• Write in plain language
• Write with a conversational and official voice
• Organize content strategically

Our inspiration

We were inspired by the work of teams that came before us, including:

• 18F
• Government Digital Service in the United Kingdom
• The Plain Language Action and Information Network at the US federal government
• Public Digital
• San Francisco Digital Services
• U.S. Digital Service