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Write in plain language

We do the hard work to make content simple for people to understand.


Aim for a sixth grade reading level or lower. Keep sentences short and simple. Use smaller, more common words.

We recommend a sixth grade reading level because:

  • Familiar words let people read with less effort.
  • Kids who translate English content for their non-English-speaking parents can do this more easily.
  • Machine translation at this reading level is more accurate.

There's even a plain language requirement in state law.

Why this is important

Plain language lowers reading barriers and is clear and accessible to everyone, including readers with disabilities and limited English fluency. Plain language removes the struggle from finding and acting on information.

How to do this in your writing

Check reading levels with the Hemingway Editor. Eliminate very-hard-to-read sentences and minimize hard-to-read sentences. Check the reading level every time you edit content.

  • Use simple words.
    • Your content still needs to be accurate. Do not sacrifice clarity for simplicity.
  • Explain jargon when you have to use it. This includes proper nouns and government-centric terms.
  • When using an acronym, spell out its full name first, followed by the acronym in parentheses. Afterwards, use just the acronym.
    • If the name only appears once on the page, do not include the acronym.
    • If an acronym is better known to your audience than the full name (like CDC), use the acronym only. When in doubt, spell out the full name.
  • Tell people what they need to do instead of telling them what happens if they do not do something. It's easier for them to understand.
    • For example, write You must apply by February 10 instead of If you do not apply by February 10, your application will not be accepted.
    • One way to avoid this is by removing double negatives.
  • Use active voice and strong verbs.
  • Do not use gerunds with is or are. A gerund is a verb that ends in -ing.
    • For example: write He helps instead of He is helping.
  • Write in present tense.
  • When using it, this, those, and these, double check to make sure it’s clear what the pronoun refers to.
  • Do not use directional references like as above.
  • Write out or abbreviate months in dates instead of using numbers. Some cultures interpret 9/5 as May 9 instead of September 5.
    • Use numerals instead of spelling out numbers.
    • Only go to one decimal place. Only use decimals when you need to.
    • Use commas in numbers over 999. This helps people understand the order of magnitude.
  • Use the serial comma (also called the Oxford comma) to reduce confusion. It’s the comma that comes before and in a list of 3 or more.
    • For example: We brought apples, bananas, and oranges.